ENTERTAINMENT
Brandon Lake’s crossover into mainstream music is opening new doors for sharing his Christian message. The artist says broader reach helps him connect with diverse audiences.

For Brandon Lake, crossing over means more opportunities to spread a Christian message
Fifteen miles south of Sin City, Brandon Lake is seated backstage at a packed arena in Henderson, Nevada, preparing to perform an energetic, “family-friendly” show for thousands while on the road with his latest album, 2025’s “King of Hearts,” a Christian music release blending pop, rock, country and hip-hop in ways not often associated with worship music, and its eclecticism is one reason the album peaked at No.
7 on the Billboard 200 and earned Lake his first Top 40 hit, “Hard Fought Hallelujah” with Jelly Roll; earlier this month he was nominated for three Grammys at the 2026 awards, adding to his five wins and 15 nominations, and he also received his first CMA nomination for musical event of the year — a secular category — for the same song, which he sees as a crossover moment, explaining that he grew up on both country and Christian music and views worship not as a genre but “what we do with our lives”; his approach reflects modern listening habits, says Holly Zabka of Provident, noting younger listeners shift fluidly from Luke Combs to Lake to Harry Styles, and Lake is at the forefront of rising popularity in Christian music, with Luminate reporting Christian/gospel as the only genre where streams of new music are rising, driven by a young, streaming-forward audience, and Lake hopes this trend continues, emphasizing that songs carrying the gospel message can offer hope, identity and spiritual experience in a divided world where people are “waking up” to the need for love; in September he performed at a memorial for conservative personality Charlie Kirk, who was shot and killed at a Utah college event amid rising attacks on political figures, saying he didn’t know Kirk but accepted the invitation after learning Kirk’s family regularly listened to his music, clarifying he did not attend to make a political statement but to “minister to a widow,” and describing the event as one where, despite the political environment, “millions of people turned to worship,” with the gospel shared throughout, making it “an incredible honor.”.







